Make Money Affiliate Program

LET’S start off this chapter with a…

Bulk e-mail works. SPAM doesn't.

I probably need to explain this. Here’s my definition of the difference between Bulk E-mail and Spam :

E-mailing in bulk (sending out a lot of e-mails at the same time) is only spam if you are trying to sell something to the recipients and they haven’t asked you to contact them.

E-mailing in bulk to an opt-in mailing list, for example, is NOT spam. The TopProfits Newsletter is mailed out weekly to a lot of people. It’s NOT spam, because everyone has opted in to the list of subscribers.

Do yourself a favor. NEVER SPAM.

If you want to be taken seriously and get a good reputation, join the movement AGAINST spam.

I hear people argue that spam is no different to junk mail in my mailbox at home. But that’s not true. If I get junk mail at home, the people who had it printed have paid for it.

Ultimately, the people who will pay the cost of having it printed and dumped into the mail boxes, will be the people who buy their products; BUT NOT THE REST OF US.

Though I dislike junk mail in my mailbox, at least I’m not paying for it.

On the Web, we ALL pay for spam. Millions and millions of spam letters slow down and block the system every hour. ISPs have to build in extra bandwidth to handle it. And how do they get paid for supplying this extra bandwidth?

They charge EVERYONE, of course.

So every time I get spam, I curse the person who sent it because they not only invaded my private space uninvited, they also cost me money.

On principle I will NEVER buy from someone who sent me a sales e-mail uninvited – even if the product sounds interesting.

If everybody did the same, spam would stop in a matter of weeks and the cost of Internet connections would start to fall.

Bulk e-mail is not the same thing at all. And the difference is critical. One can make you rich and the other will only lead you to failure.

Bulk e-mail includes sending to FFA subscribers (more about FFA in Chapter 11). These people have agreed to accept ONE e-mail from you. So take them up on their offer by all means, and send them ONE e-mail.

Every day, I get a list of about 2,000 e-mail addresses of people who have agreed to accept one e-mail from me. We’ll talk about the quality of that list in chapter 11, but the principle is clear… I am free to mass e-mail to these people… ONCE

When I see spam, I see amateur. I see a stupid, I see SCAM.

SPAM = SCAM

12-year-old kids with nothing to lose spam the world with their “get-rich-quick” schemes. Nobody but another fool kid believes them anyway.

Morons who sell “information on how to claim money off the US Government” spam the world with their “get-rich-quick” reports. Nobody but another moron believes them either.

Okay – let’s stick to reality.

I’m going to demonstrate a use for bulk e-mailing.

As an added bonus, this demonstration will serve two purposes. It will clarify what I mean by bulk e-mailing, and it will introduce you to the concept of link-exchange.

It’s nice to ‘kill two birds with one stone’.

So, below are some EXAMPLES of politically correct mailings that are not considered to be spam. This is called business-oriented professional e-mailing

Hi,

I visited your web site at www.domain.com and I was impressed by its great design.

I have a lot of traffic on my web site and I would love to exchange links with you so that we both can improve our search-engine rankings. You can contact me on my personal e-mail below.

Though it’s not usually visible, you can view my links page here:
http://www.thetrafficjam.com/linkup.html.

In fact, you may want to use the model to contact other site owners and exchange links with them.

Naturally, any exchange of links would be reciprocal, so I would be able to view a similar page on your site. If you do not have a ready-made links page, you can download my own template from : http://www.thetrafficjam.com/linkpage.html

I look forward to hearing from you soon,

Best regards,
Graham Hamer
graham@thetrafficjam.com

P.S. If you’re using AOL, you may find it easier using these links to the pages above: -

View the
link page here

and


Download your template from here

P.P.S. If you own other web sites than www.domain.com, I’d be glad to accept your links
for the other sites as well.

Here’s another example on the same theme…

Hello,

I visited www.domain.com today, and found myself admiring the clarity of your site message.

I thought that, because your web site is about marketing, your visitors might well be interested
in attracting site traffic site. There’s a clear synergy between the two.

Take a look at http://www.thetrafficjam.com/ and see if you want to exchange links with me. The actual link page is viewable at:http://www.thetrafficjam.com/linkup.html.

Because this page is private, my site visitors do not normally see it. But that is not its purpose.
As you know, search engines give a higher rating to sites with lots of external links.

You can contact me on my personal e-mail below and tell me the full URL of your site. Naturally,
this would be a reciprocal agreement, so I would be able to view a similar page on your site.

If you do not have a ready-made links page, you can download my own template from:
http://www.thetrafficjam/linkpage.html

Best regards,
Graham Hamer
graham@thetrafficjam.com

(P.S. and P.P.S. as before)

Many webmasters contact other web site owners to offer link exchanges and to find sponsors. It is normal e-commerce business and successful webmasters know this. No one will complain if you contact him or her personally like this.

You’re not advertising your product; you’re building a business relationship. The worst thing that will happen is that the other person won't reply (and you’d better get used to that if you’re going to survive on the Web).

Using Internet Success Spider, I can spend an hour getting the e-mail addresses of 1000 webmasters whose sites fit into a certain category (Internet Marketing, or Site Traffic or whatever).

Then, using an Autoresponder/Mass-Mailer like Mail Loop, I communicate with all 1000 of them at the same time. It’s exactly the same as if I sent one single mail by hand. It’s just more efficient.

It would be exactly the same personalized message but you would have contacted 999 more people in the same time. How would that be spamming?

You’re advertising nothing. You’re simply contacting lots of people at the same time, so it’s bulk e-mail.

And guess what… We just covered two topics in one go. You’ve understood the difference between bulk e-mail and spam at the same time that you’ve seen how to get link exchanges, which really DO improve search engine rankings.

Here’s what Dennis Gaskill, the creator and owner of Boogie Jack's, has to say about external links.

“My site is in the top 1% of the most linked-to-sites on the Internet according to websmostlinked.com. It serves about 750,000 page views per month. Less than 35% of my traffic comes from search engines. That means over 65% of my traffic comes from links or a bookmark, and I do have good search engine rankings for several keywords, so it's not balanced that way because of bad rankings.”

If you control your site, ADD A LINK PAGE NOW. Go to linkpage and download the html code to add to your site. I’ve already included links to my own sites in exchange for giving you the idea and the code. If you want to put your links on my site, just e-mail me at graham@thetrafficjam.com.

We’ll be helping each other.

Leave the name of your link page as ‘linkup.html’ and place it in the main directory (not a sub-directory). That way, we can ALL access it and use the contact info to get in touch with each other and keep building links. Is this synergy or what?

With ideas like these, you can achieve a year’s work every day.

Moh. Ali Albar
I rewrite this article of E-book “TheTrafficJam™ Formula” by Graham Hamer