Here’s a reminder of what I said at the beginning of this book…
THE AIM IS…
…to show you a PROCESS that is guaranteed to draw traffic to your chosen web site(s).
Most programs that I recommend and most suggestions that I make in this book are FREE, but don’t ever fool yourself that setting up business on the Internet is a no-cost process.
Low-cost; maybe. No-cost: never.
So how am I doing on cost so far?
The two marketing tools that I feel particularly strongly about are clearly Mailloop and Spider. That’s because, without them, your time is going to be swallowed up just doing stuff manually.
It’s like beating the cake mix with a fork instead of using a whisk… it works, but takes a whole lot longer… and it makes you tired.
What I want you to do is to become efficient at everything. There are even programs that will open your browser pages for you so you get free hits quicker in you MPAM program (and if you don’t know what a MPAM is, you didn’t sign up for 10,000hits in chapter one!)
The other little gizmo I mentioned (in chapter 1) was MessageBoard Blaster; an inexpensive program that will pull a few sales you would not have otherwise got.
I know that some of you simply won’t be able to purchase these tools. As I say, the only consequence is that things will work for you a little more slowly. You can get them when you can afford them.
The B-I-G difference between Internet Marketing and Dirt Marketing (my own term for traditional marketing), is VOLUME.
That’s got nothing to do with how loud you can get your sound system to work. I’m talking volume as in NUMBERS, QUANTITY, PEOPLE, VISITORS.
It’s why so many people are getting involved in Internet Marketing.
Gone are the days of planning advertising campaigns weeks or months in advance. Gone is the idea of spending millions of bucks on magazine adverts (that don’t work).
Gone is the power of the big multi-nationals with their high-rollin’ execs in their flashy limos.
In, is an advertising campaign you can change daily, hourly - by the minute even. In are adverts that cost cents to produce and display. In are the little guys like us with mini-sites that work – that make more profit than any of the red-brick sites.
Why?
Because we understand the Web, and we’re prepared to get our hands dirty.
And what we understand (which the top execs STILL haven’t figured) is DON’T COUNT THE NUMBERS – MAKE THE NUMBERS COUNT.
We’ve learned how to capitalize on the millions and millions of people from all over the world who surf the Web every day.
The potential market is mind-blowing.
But you can only handle these big volumes if you automate.
Without software, a computer is a useless jumble of plastic, wires and circuits. It’s the software that makes it function.
That’s why the right software is so important.
You NEED Mailloop and Spider like you need a meal in the next 24 hours. You can live without it, but it ain’t gonna be easy.
Think of it this way… Now that you use Windows, could you even consider doing without it? Can you imaging going back to the DOS prompt screens?
And now that Mailloop and Spider have been invented, everything has changed for online businesses. Not using them is the equivalent of still creating images in ‘Paint’ instead of hi-teching your way to Paint Shop Pro (which, incidentally is positively the BEST image manipulator available today).
If you really, really can’t afford these tools, you can skip the rest of this section and move on to the next chapter.
Meanwhile, if you are interested in more information about them, here’s the low down…
Moh. Ali Albar
I rewrite this article of E-book “TheTrafficJam™ Formula” by Graham Hamer
How to Go About Setting Up an Online Business
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The best way of setting up an online business today is as follows :
1.Choose a niche and then specialize in it. Do not think that you are going
to make big...
16 years ago
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